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From Raw Data to Fine Tuned Strategy: The Art and Science of Social Media KPIs
As a business, you are interested in measuring the effectiveness of your social media efforts. Besides engaging your audience, hashtags, memes or viral content, social media KPIs show you exactly how...
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How to Maximise ROI with Social Media Sentiment Analysis Tools
Social media offers marketing teams access to a wealth of information, empowering them to hone their marketing strategies. Sentiment analysis executed via advanced sentiment analysis tools is one of...
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How to Employ Qualitative Market Research to Understand Better the Consumer’s...
What influences consumer behaviour? That’s the burning question for every business and marketing company looking to increase their sales.Over the past decade, how we analyse consumer behaviour has...
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Best Software for Text Analysis to Redefine Business Intelligence
Deciding which text analysis software is right for your business is a challenge. Before committing to new software, you want to ensure that it will be beneficial to your specific needs and that your...
View ArticleFuture Proofing Business Strategies – Data Analytics vs Business Intelligence
Business intelligence vs data analytics composes a duo that works behind the scenes to empower decision-making. They act synergetically to paint a complete overview of a business and support leaders...
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Green Metrics – Mastering Sustainability Assessment for a Responsible Future
Today, how companies operate matters. As such, sustainability has popped up as a key factor for success. Consumers and investors increasingly look closer at how organisations tackle sustainability and...
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Winning Markets and Hearts – The Strategic Benefits of Psychographic...
Psychographic segmentation is an approach used in market research to group customers according to their unique personality characteristics. It enables more consumer-centric marketing activities and...
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How AI Social Media Analytics Converts Data into Marketing Gold
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What Is a Good Open Rate for Email? Strategies for Skyrocketing Email Engagement
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View ArticleRevolutionizing Survey Analysis: The Power of Automated Open-End Coding
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